Economology - Introduction
This project aims to show that ecological behaviour sooner or later
yields to an economic advantage.
That sounds crazy?
Let me illustrate it by using a simple example. You turn off the light
in an empty room. Here you take care of ecology and simultaneously you
save money. It is both an ecological and an economic advantage. As we
all have electrical light with appropriate switches in our houses, we
can also neglect the consumption of time with a possible loss of income.
It is in many cases a win-win-strategy when you operate a switch.
Several researches found out that you can save 10 to 15 per cent of
electric and heating energy in private households and public buildings
as a result of a change in behaviour of the in-habitants/users. Imagine,
how much energy could be saved all over the world without investment and
therefore with an amortization time of zero.
One quarter of drinking water in Germany is used for flushing toilets.
Simple measures like separate pipes for toilet-water make it possible -
via a rainwater collective system - to save one quarter of the
We should not forget that economy is not the only criterion of
prosperity. Below there is an extract of a speech by Robert Kennedy from
1967 which shows what is really important:
We cannot measure...national achievement by the gross national product.
For the gross national product includes air pollution and advertising
for cigarettes, and ambulances to clear our highways of carnage... It
swells with equipment for the police to put down riots in our cities;
and though it is not diminished by the damage these riots do, still it
goes up as slums are rebuilt on their ashes... And if the gross national
product includes all this, there is much that it does not comprehend. It
does not allow for the health of our families, the quality of their
education or the joy of their play... It allows neither for the justice
in our courts, nor for the justice of our dealings with each other... It
measures everything, except that which makes life worthwhile. (Source)
To chapter 2:
Ecology is long-term economy
The paper can also be ordered as pdf-file for just 5, just